/ ZAC / Senior team, plain answers
Send us your site, app, or brand. A senior team checks it on five questions and tells you straight, free. If something's wrong, we fix it for a fixed price.
Decades of Fortune 50 experience. Systems we built in 2010 still run today.
01 / Track record
ZAC is built on the practice Andrew Johnston has run since 2010. It started while he was still at IBM and outlasted that tenure. Same principal, same standards, new economics.
Every system below was handed to the people who own it. They run them without us.
Every web property rebuilt, including the flagship auction site. Real-time uploads and auction creation from the sale floor on connected tablets, in 2010. The platform has carried over $1 billion in asset sales since launch. Sixteen years in production, maintained by someone else.
$1B+in asset sales through the platform
End-to-end point of sale for onsite use across 41 states. Tablets connected to a central database, so parents saw their photos in real time and bought the same day. We moved them off proprietary software onto open source and handed it over. The client reported support calls dropped by over 90%. The platform is now maintained by an outside vendor, unchanged.
41 states
A separately branded cadet portal for each academy, built on the platform already shipped for Teddy Bear Portraits. Bookings, photos, and information for the full photo experience. Delivered through Legacy Studios, and still running.
Live since 2017
Web properties for a statewide group of attorneys providing disaster response and free legal assistance, built and rebuilt over several years.
02 / What changed
One senior person directing a managed team of specialists and AI now does what used to take a small team. The standard didn't change. The speed did.
What also changed: everyone else got the same tools. Sites, apps, brands, and content that used to need a team now get made in an afternoon. A lot of it half works, looks like everything else, and the person who made it can't fix it. That's where we come in.
The people on your call are the people who do the work.
AI does the volume. We do the judgment.
You own the code, the files, and the accounts.
03 / The Reality Check
Free. Five questions. A short scorecard in plain English, with the evidence, and what it would take to fix. Whether it's a site, an app, a brand, a landing page, or a workflow, and whether AI made it or someone you hired did.
Security, sign-in, data, and what happens when something fails.
Load time and Core Web Vitals, measured, not guessed.
Keyboard and screen reader tests against WCAG 2.2 AA.
What ChatGPT, Google, and Perplexity say when a customer asks, with screenshots.
Our design principal's read, and what one screen would look like done right.
Then, if you want it fixed: the Fix Week. One week, fixed price. We fix the worst thing on the scorecard, redesign the one screen that looks most like AI made it, and hand back a ranked list of what's left. What a Fix Week covers
04 / What we fix
Get named when customers ask ChatGPT, Google, or Perplexity who to call.
More: AI VisibilityA site or app built quickly with AI tools, finished and made solid, or rebuilt if it can't be saved.
Ask us: RescueFixed in the code, not covered with a widget.
More: Accessibility and performanceSenior design turned into files your AI tools follow, so everything your team makes looks like you.
Off the platform you've outgrown, onto something you own.
Ask us: Platform escapeAfter the fix, one senior team keeps it running and makes it better every month.
More: Web Partner05 / How we work
The free Reality Check. You learn what's wrong and what it costs to fix before you spend anything.
The Fix Week, then the bigger fixes if the scorecard calls for them. Fixed price, agreed up front.
Web Partner keeps it running and makes it better every month.
The people on the call do the work. No account layer.
We tell you what's not worth fixing. A lot of it isn't.
The repo, the accounts, the files, and the design. If we disappeared tomorrow, you'd be fine. That's the point.
06 / Who we are
Founder, Principal
Nineteen years at IBM and fifteen running his own practice. ZAC is what happens when those stop being separate things.
Associate creative director at Ogilvy, then design lead on work for Walmart, Viacom, and Nike, and at the IBM Design Lab.
Senior engineer at IBM. WordPress and PHP, React and Node, and mobile.
Bring us the problem
